Barbara Oakley on rewiring your brain

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There’s a great interview with Bookswarm client Dr Barbara Oakley on the New York Times today, all about her massively successful online course, Learning How to Learn. We designed and built Barbara’s website last year and we think she’s a real inspiration!

Read the article (up to 10 free article views allowed)

 

Bookswarm creates new P. D. James website for Faber

Faber & Faber has launched a website dedicated to the “beloved” crime writer and author P. D. James, on the date of the author’s birthday. The site was designed and built by Bookswarm in response to Faber’s brief to create an online hub for information about James, encouraging fans and new readers to discover more about her work and life.

Faber CEO Stephen Page says: “This site is a rich resource for readers, whether they are one of the huge number of P.D. James’s fans from around the world, or a reader coming to her books for the first time.”

Visit the new P. D. James website

FutureBook on ‘browser books’

Our friend Molly Flatt at FutureBook has just published a very interesting editorial piece about ‘browser books’ which takes as its starting point Phoenix Magazine‘s journey from delivering digital content via an app to delivering via a well-organised web-based magazine – the latter being created by yours truly.

It’s a series of nested pages off our main website, strung together with some smart but not particularly complicated code. It enables us to have a front cover and keep that bundled monthly issue feel – while also retaining total SEO, facilitating easy social sharing, and enabling effortless embedding and interactivity, all without taking the reader out of their flow. Obviously, because it’s online, it’s automatically compatible across all devices and browsers. And because it runs off a simple WordPress back-end, it’s utterly easy to use. Oh, and it appears to be working for our readers too, because we now have record viewing figures and an excellent dwell time.

We’ve used the same approach for other projects too – for example Books from Scotland. Because setting a defined number of publication dates per year and compiling content in to editions is much less daunting that trying to constantly ‘feed’ a blog, some clients, and their audiences, find this a really worthwhile approach, especially as you can tie all your social media and e-mail marketing schedules in to the publication of each new edition, and really put your weight behind it, rather than feeding content out in dribs and drabs.

Read the full article on FutureBook