Bookswarm at the London Book Fair this week

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LBF_horizontal__strap_pink_2016Today sees the start of the London Book Fair at London Olympia. If you haven’t arranged to see Bookswarm yet, we still have some meeting slots available on Tuesday 12th and Thursday 14th. Come to the IPAC stand, 3A40 – if we’re not available, please leave a card and we will contact you.

On Wednesday morning our MD, Simon Appleby, will be appearing on a London Book Fair panel to talk about Successful Social Media Strategies, taking place at Author HQ on 13th Apr 2016, from 09:45 to 10:30.

We hope to see you at the Fair!

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Branding and website design for AUC’s new imprint, Hoopoe

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downloadBookswarm has developed the brand identity and website for Hoopoe,  a new imprint for engaged, open-minded readers hungry for outstanding fiction that challenges headlines, re-imagines histories, and celebrates original storytelling.

Hoopoe has been launched by AUC Press, for over half a century the leading publisher of Arabic literature in English translation and wide-ranging books about the Middle East, based above the renowned AUC Bookstore, overlooking Cairo’s Tahrir Square.

Hoopoe authors are world-renowned and include Naguib Mahfouz, the only Arab writer to be awarded the Nobel Prize for Literature. Mahfouz was followed to the Press by uniquely talented writers who received wide critical acclaim in English translation, including Ibrahim al-Koni, Sahar Khalifeh, Alaa Al Aswany, Gamal al-Ghitani, Miral-al Tahawy, and Yusuf Idris.

What is a hoopoe?

A hoopoe is a beautiful bird found across the Midle East, known for its distinctive crown of black and chestnut feathers. Like the cuckoo, its name is derived from its unique call.

In his famous epic The Conference of the Birds, Sufi poet Farid ud-Din Attar casts the hoopoe as the leader of all birds and the storyteller on the flock’s quest for enlightenment.

In the Qur’an the hoopoe is depicted as a trusted messenger, carrying messages between Solomon and the Queen of Sheba; while in ancient Egypt the hoopoe was sacred and was a symbol of the heir apparent to the throne.

Bookswarm roll out new support plugin

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Bookswarm have recently implemented a new support mechanism which will allow clients to report bugs and ask questions from directly within their Bookswarm-developed websites.

The new Bookswarm Support WordPress plugin is implemented using the Doorbell.io service. Logged-in users will see a ‘Bookswarm support’ tab at the bottom of every page, and submitting a ticket automatically gathers information to send to Bookswarm , including:

  • The URL that the user was on
  • The browser, operating system and screen resolution of their system
  • On supported browsers, the option to automatically add a screenshot

Users can also attach files, so they can send their own screenshots or supply new assets that might be needed to make a change or fix a bug.

Commissioning an effective publisher website

BookMachine_logoBookswarm MD Simon Appleby has been blogging for BookMachine about the key considerations for publishers when they commission a new website.

Read the article on BookMachine

See Bookswarm’s Simon Appleby at London Book Fair’s Author HQ

Simon will be appearing on a London Book Fair panel to talk about Successful Social Media Strategies, taking place at Author HQ on 13th Apr 2016, from 09:45 to 10:30.

Social media gives authors the power and ability to connect directly with their readers in a way that is fundamentally changing the way they buy books. But how can authors make the best of the opportunity? This session will cover the do’s and don’ts for authors looking to build a platform for themselves and their books on social media, as well as provide an overview of how publishers are working with their authors as well as engaging with consumers. It will also provide top tips on how authors can maximise their own social media presence. It will also cover what makes a good author website, the importance of website design and branding, and practical advice such as what platforms to use, keeping to budget – and what to do once your website is up and running.

12507302_10153940169021742_5040132430012215599_nSimon will be offering thoughts on the importance of author websites as a base for social media marketing, and giving some insights into successful content marketing strategies used by some of Bookswarm’s clients. Simon is the founder and Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in the world of books. We have extensive experience in website design and development and have delivered author websites for a wide range of writers including Stephen King, Patrick Ness, Penny Vincenzi, Simon Scarrow, Marcel Theroux, Clare Furniss, Hanif Kureishi, Katy Birchall and Marcus Chown.

16e1a16Appearing with Simon will be Will Rycroft, Community Manager for Vintage, part of the Penguin Random House empire. Will worked as an actor for 20 years before following his passion for literature. After seven years writing about books online he became the Community Manager at Vintage where he creates and commissions web and social media content. He is constantly looking for new and exciting ways to engage readers, wherever they are, and likes nothing more than pressing the right books into the right reader’s hands.

Bookswarm release new white paper on commissioning author websites

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12507302_10153940169021742_5040132430012215599_nBookswarm is today publishing the first of a new series of white papers designed to help publishing clients to get as much value as possible from their use of WordPress, which is emerging as the Content Management System of choice for a wide range of publishers, large and small.

Our Spring White Paper is entitled Commissioning Author Websites with WordPress: Ten Things We Learned (So You Don’t Have To). It’s designed to share some our hard-won knowledge and experience, based on the the numerous author websites we’ve developed. We’ve created projects for everyone from self-published authors to bona fide household names, and worked with writers across a wide range of genres. We’ve distilled many of the things we learnt in to the white paper, including:

  • Ideas for author content
  • Best practice for integrating social media with an author website
  • How to handle bibliographic data
  • Easy SEO
  • Performance, security and management

We hope you find it useful!

Simon Appleby, Managing Director

Meet Bookswarm at the London Book Fair 2016

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LBF_horizontal__strap_pink_2016It’s not long until the London Book Fair 2016, its second year in its new home at Olympia.

Once again Bookswarm will be on Stand 3A40 as part of the Independent Publishing Agency Collective. If you’d like to arrange a meeting, please contact us.

Bookswarm MD Simon Appleby will also be taking part in a panel discussion on Wednesday morning at 9:45 on ‘Successful social media strategies’ in Author HQ. Further details will be announced here soon.

Alongside us on the IPAC stand will be:

  • Agile Marketing
  • AMS Digital Publishing
  • Arkesis
  • Booktube.tv
  • Hybert Design
  • Librios
  • Supadu
  • The Literary Platform Collective
  • Think Big Books

We hope to see you at the Fair!

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Bookswarm delivers custom book-selling for Libreria

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The Libreria team

The Libreria team

Libreria, a new book shop, printing press, and interdisciplinary community space, will open at 65 Hanbury Street, London, today (Thursday 25 February, 2016), merging state of the art design and technology with a fresh enthusiasm for physical bookselling. From Rohan Silva and Sam Aldenton, the founders of Second Home, the iconic East London space for entrepreneurs and creative businesses, Libreria blends the best of the digital and analogue worlds. The space will operate a no-phone policy, designed to create a sanctuary away from the bombardment of modern life, while at the same time using custom-made software to manage the store itself, developed in collaboration with Bookswarm.

Rohan Silva, co-founder of Second Home, said: “Libreria has been years in the making – we believe in the value of books and literature and have wanted to do this for a long time. Across industries we are seeing a return to physical, material things and a fresh appreciation of craftsmanship. These things are not being killed by the digital; they are being given new life. We believe there’s space in London and beyond for a reimagining of the bookshop, and it’s the perfect time in Second Home’s journey for us to augment who we are and what we do.”

“One of the joys of physical book buying is having an experience unimpaired by algorithmic recommendation – encountering works you might never otherwise see. When curated well, book shops are the best place to encounter new ideas and a lot of thought has gone into this.”

Rohan Silva

Designed by the award-winning Spanish architectural practice Selgas Cano, the space draws inspiration from Jorge Borges’ short story The Library of Babel, with a thoughtful aesthetic and carefully curated shelves. The name “Libreria”, which means “book shop” in Spanish and Italian, is a nod to its cosmopolitan outlook.

Bookswarm have been working with Libreria to create a bespoke Point-of-Sale and stock management system – Libreria Bookscanner – powered using WordPress and its popular WooCommerce plugin. Stock is added using a barcode scanner, with book details and covers downloaded in real time from Nielsen’s BookData web services.

Kjell Eldor joins Bookswarm as a contract Project Manager

We’re very excited to introduce you to the newest member of our team, Kjell, who is joining us as a contract Project Manager. We asked Kjell to tell us a bit about himself:

Kjell-Headshot_bwI’m Kjell Eldor (professional list maker, spreadsheet lover, cyclist) Bookswarm’s new Project Manager. I’ve worked in the publishing industry before. I spent a time as Digital Projects Manager at Octopus Publishing Group (Hachette) where I produced websites, apps and eBooks. My claim to fame at Octopus was producing an app that (for a time) beat Angry Birds in the app charts.

On the bookselling side I also worked for the retailer Blackwell’s, where I was part of a team that delivered a new digital platform for the chain. I then spent a year out of publishing, to project manage the delivery of a new name, brand and digital offering for the blood cancer charity Bloodwise (formerly Leukaemia and Lymphoma Research).

I’m now delighted to be back in an industry that I know and love, delivering digital projects for Bookswarm. I’m most excited about working with authors and publishers again to help turn ideas into websites and apps that audiences love. I like to take a jargon-free approach to project management, with a preference of collaborating with others to get the best results rather than being prescriptive with solutions.

When I’m not working, I cycle and travel. I recently cycled from London to Paris before spending two weeks exploring the south of France.

Follow Kjell on Twitter: @kjellsebastian

10 Blog Writing Tips for Authors

In the first of a new series of guest posts, Bookswarm client and author Shannon Selin shares her tips for how authors can make the most of blogging.

Shannon_Selin_image1_lowresThanks to Bookswarm, you’ve got a blog integrated into your beautifully designed website. You are now ready to use the best author marketing tool within your control. Here’s how to make the most of it.

  1. Write posts that are relevant to your books.

Blogging is a form of old-fashioned content marketing. The purpose of your blog is to attract the attention of people who might want to read your books, and to retain the attention of your current readers. Write posts that will interest your target audience. If you haven’t defined that audience, do so before you start to blog. If you have more than one target audience, write a rotating mix of posts, aimed at each audience in turn.

  1. Take the time to write high-quality, original posts.

To stand out in the crowded field of author-bloggers, you have to create valuable content. This means not repeating what is already easily available online. If you think it has all been said before, find a new angle, or a new way of presenting the information. I often blog about Napoleon Bonaparte, about whom more has been written than just about anyone else who ever lived. I have still found lots to say about him, including what would seem to be the unnecessary subject of what Napoleon looked like.

  1. Plan your keywords.

If you’re having trouble deciding what to write about, use Google’s keyword planner for suggestions. My most visited post is “10 Interesting Facts about Napoleon Bonaparte,” which I wrote because “Napoleon facts” is one of the most searched-for terms about Napoleon.

  1. Don’t be afraid to deviate from standard blogging practice, if it’s appropriate for your target audience.

My posts are longer than the typical blog, and I include footnotes, which is not common. My readers, who tend to be history buffs, say they like this.

  1. Post consistently, to a schedule.

This will make it easier for you to write your posts, as writing them will become part of your routine. It will also help your readers know when to expect new posts.

  1. Where possible, tie your posts to recurring events in the calendar.

This could be seasonal, or specific dates. For example, when blogging about historical figures, I include each character’s birth and death dates. This makes it easy for me to revive each post on social media every time one of those anniversaries rolls around. (You must, of course, promote your posts on social media.)

  1. Include a link to your book in the content of each post.

I initially thought that having a link to my novel, Napoleon in America, appear in the sidebar of my blog would be sufficient. But busy eyes can tune that out and, on mobile devices, the sidebar doesn’t show up until the bottom of the page. When I started deliberately including a reference to the book in each post, visits to the book page increased.

  1. Also include links to your other relevant blog posts.

The longer people remain on your website, the more likely they are to be drawn into your writing, to want to know more about you, and to want to read your books. Build a sticky website by including links to relevant previous posts in each new post. For some audiences, it may be sufficient to include hyperlinks within the post text. I find I get more visits to other posts if I also add links explicitly at the end of each post, in a “you might also enjoy” section.

  1. Screen your comments.

Edit or delete any that might be considered inflammatory. Keep your blog a polite space where all readers will feel comfortable commenting. You will learn things from your readers – corrections of fact, suggestions for new posts, and ideas that can be applied to your next book.

  1. Hang in there.

Be patient and don’t give up. It takes time to build an audience. Quality and consistency are the key. A post that might initially seem a sleeper can turn into a big one. One that I wrote about a minor character jumped in traffic over a year after the fact when it was quoted in a Washington Post article. In the meantime, as your blog grows, you will receive encouragement from your regular readers and other author-bloggers.

Historical fiction writer Shannon Selin is the author of Napoleon in America, which imagines what might have happened if Napoleon Bonaparte had escaped from exile on St. Helena and wound up in the United States in 1821. Shannon blogs about Napoleonic and 19th century history at shannonselin.com. She lives in Vancouver, Canada, where she is working on the next novel in her Napoleon series.

Bookswarm support Andy McNab’s #ReadingJourney

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Andy McNab is trekking to the South Pole in support of Bookswarm’s longstanding client The Reading Agency.

Imagine not going to the supermarket or filling in a form because you’re unable to read very well. Andy McNab was a teenager who couldn’t read well and he’s now a bestselling author.

Andy’s Reading Journey started when he joined the army and now takes him to the South Pole, in the 100 year-old footsteps of Ernest Shackleton and his Endurance crew, to raise money to help The Reading Agency help other people like him. Their work already reaches 1.5 million people every year – but there’s so much more to do.

The_Reading_Agency_CMYK_320_174Did you know that:

  • 1 in 5 UK children can’t read well at age 11, rising to 1 in 3 from disadvantaged backgrounds
  • 16.4% of UK adults score the lowest level of proficiency in literacy
  • 33% of adults don’t read for pleasure. Yet this is a more powerful factor in life achievement than socio-economic background

Bookswarm is proud of our work with the Reading Agency and we have sponsored Andy in this great reading journey – please donate if you can.

New website for The William Morris Society

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the-william-morris-society-logoBookswarm has designed and built a new website for The William Morris Society, which was founded in 1953 to make the life, work and ideas of William Morris (1834-96) better known. The Society’s aim is to take its world-wide membership to new places, shares discoveries and deepen people’s understanding of a most remarkable man, his artistic and political networks, and his vision of ‘How We Might Live’.

William Morris was a revolutionary force in Victorian Britain: his work as an artist, designer, craftsman, writer and socialist dramatically changed the fashions and ideologies of the era.

Working with a new brand identity developed for the Society by Pentagram, Bookswarm delivered the project in just six weeks from beginning to end, with the site going live on Saturday 12th September as the new branding was launched at a 60th birthday event for the Society.

See the new website in our portfolio and find out more about William Morris.