At Bookswarm we value our reputation for delivering great work that keeps clients happy. Here’s what some of them have to say about the experience of working with us:


“The team at Bookswarm are professional, friendly and incredible efficient. They were there to answer all of our questions and they quickly understood the concept and aesthetic we were seeking. Faber Factory can recommend Bookswarm to anyone looking to reinvigorate their websites.”

Ainsley Boe, Faber Factory

“The folks at Bookswarm understood exactly what I needed and worked to build a great website. I am very satisfied with the results. The team is friendly, experienced and I highly recommend them.”

Alex Seymour, author of Pyschedelic Marine

“Simon is a pleasure to work with, creative, entrepreneurial and deeply knowledgeable about digital media in the books and publishing sector, Simon’s friendly manner, wise advice and holistic approach helped ensure that his business delivered great solutions for our online needs and made the entire project seamless from start to finish. I would highly recommend Bookswarm.”

Alistair Burtenshaw, Director, Publishing Connections

“Authors should look no further: Bookswarm completely understand our needs.”

Annabel Kantaria, author of domestic noir including The One That Got Away

“Other than their creativity and prompt responsiveness, Bookswarm’s strongest asset is their patience with clients like us, who keep suggesting new ideas and changes. With a team split between Cairo and New York, communication was very smooth, with time difference never being an issue. The final result for Hoopoe branding and website projects are proof of Bookswarm’s competence and commitment, and seeing Simon speak at London Bookfair confirmed we made the right choice.”

Basma El Manialawi, Marketing Manager, The American University in Cairo Press

“With two eBooks on Kindle and a third on the way, and after reviewing too many US based author website developers who touted phenomenal sites but without portfolios that supported their claims, I ran across Bookswarm. Simon’s philosophy matched mine exactly – have a website that mirrors the feeling of the books. I was in Honolulu and, obviously, Simon was in the UK. But, two Skype calls and numerous emails later, the result was purely wonderful. He captured the feeling of my work perfectly. I cannot say enough in support of his creative spirit.”

Charles L. Carson, author of the McManus Thrillers

“Bookswarm’s technical and aesthetic experience clearly shines through in their work. When this is matched with a clear understanding of books and readers, it’s a powerful combination. We’re delighted with the results.”

Chris Hamilton-Emery, Operations Director, Salt Publishing

“The Bookswarm team built me a site that was not only lovely-looking, but intuitive to use. I can thoroughly recommend them and have done so already to some of my fellow authors.”

Christina Hopkinson, author of The Pile of Stuff at the Bottom of the Stairs and Just Like Proper Grown-Ups (Hodder & Stoughton)

“I don’t think Bookswarm has worked with a composer before, and Simon’s initial surprise at having to deal with well over 150 works rather than a handful of books quickly gave way to enthusiasm and unfailing support at every stage. This was no easy website to build, but the result is something both very stylish and easy to use – I couldn’t be happier!”

Colin Matthews OBE, Composer

“I really enjoyed working with Bookswarm. Kjell was great at explaining how the website would be designed and built, and was very helpful throughout the entire process. We’re really pleased with the end result. Thanks, Bookswarm!”

Daisy Jellicoe, Editor, Walker Books

“Simon has successfully delivered a diverse range of projects for us at Octopus, from hand-crafted illustrated e-books and complex apps to websites and databases. He understands book publishing extremely well, is bang up to date yet refreshingly free of geek-speak, and is a highly creative, nimble problem solver.”

Denise Bates, Group Publishing Director, Octopus Publishing Group

“I’m an electrical engineer and also a popular author with a good eye for design, so I’ve maintained my own website for many years. I finally took the plunge and had Bookswarm remake my site. What an incredible difference! The site is SO beautifully designed and easy-to-use! Bookswarm took my ideas and shape shifted them to bring out exactly what I wanted, but in ways far better than I’d originally envisioned. Really, website design and implementation doesn’t get any better or easier than with Bookswarm – I cannot recommend them more highly!”

Dr Barbara Oakley

“The team at Bookswarm were brilliant and totally understood what we needed out of The Hunger Games website. Simon was quick to point out things that could work better even from the first chat and was tweaking and fixing things even after the job was complete. The whole process couldn’t have been smoother and that’s all down to Bookswarm’s attention to detail, great ideas and endless patience.”

Fi Evans, Marketing Manager, Scholastic UK

“Bookswarm were consummate professionals. Patient to explain the more advanced levels [of technology] and jargon regarding what they were doing, they were able to take my plan, shape it into reality and deliver a website that keeps making me smile, pat myself on the back and tell myself what a genius I am for coming up with the idea. But really I owe it all to them.”

Graeme Williams, Trade Marketing Manager at Bounce Sales and Marketing Ltd.

“The team at Bookswarm gave me a site that met my brief perfectly and went well beyond, with support and advice on areas I hadn’t considered – or hadn’t considered I would be able to manage so easily! They opened my eyes to all the options, and provided training and guidance that make the site really work for me and my books.”

Helen Bell, author of The Ilamen Quartet

“Applying knowledge, skill, creativity and lots of support Bookswarm delivered on time and to budget exactly what I needed for my eBook. I will be hiring them again.”

Helen Hokin, author and publisher, Food Tripper Books

“Bookswarm made everything straightforward. My author site is great to look at, well-designed and easy to find your way around. Excellent WordPress training and support guaranteed to give even the most reluctant operator like me the confidence to add content and manage the site by themselves.”

Jennifer Gray, author of the Atticus Claw series for children (Faber)

“Working with Bookswarm on [Penny Vincenzi’s website] was a completely positive and painless experience – you made everything as easy and straightforward as possible and everyone is thrilled with the result.”

Jo Liddiard, Head of Marketing, Headline Publishing Group

“The Bookswarm team are very professional, really know their technology and social media, and above all love books.”

Joanna Ellis, COO, The Literary Platform

“I wanted a website to promote a set of fairly radical social ideas (which will feature some way ahead in a book I’m still writing).   I thought this might be outside Bookswarm’s brief, but they’ve been very responsive and creative. Some basic ideas I had on shape and colour were worked up nicely. I’ve greatly appreciated their patience with a non-techy like me, their efficiency and general aplomb.  The result, I and others think, is fitting and attractive. I have no hesitation in recommending Bookswarm with enthusiasm.”

Jonathan Boswell, Author and Academic

“I commissioned Bookswarm after seeing the other fabulous author websites they had designed and I also had a personal recommendation from another Macmillan author. Bookswarm made the whole process so easy, their prices are very competitive and the ongoing support is second to none. I recommend their services unreservedly.”

Kim Slater, author of Smart (Macmillan Children’s Books)

“Simon and his team’s experience and competence in building and designing websites are matched by their patience and client facing skills, a combination that in my years in the digital arts world I have struggled to find. I would recommend them to both individuals looking for a profile website and to larger organisations looking for more complicated solutions.”

Livia Filotico, Founder, Filotico Arts

“Bookswarm are extremely patient and do an extremely good job”

Marcus Chown, author of Quantum Theory Cannot Hurt You and We Need to Talk About Kelvin (Faber)

“Simon and his group have a great system for authors to express their creativity and passion through their website. If you are an author in need of a site to highlight your writing and other work, Simon is the right guy for you!”

Matthew S. Bennett, speaker, trainer, author of Connecting Paradigms

“I can’t speak highly enough of Simon Appleby and the team at Bookswarm. They built a beautiful website for me and Simon was always available to help me learn how to use it.”

Pam Evans, family saga author, most recently of A Distant Dream (Headline)

“My collaboration with Simon Appleby was so friction-free and productive that, had he been a woman, I would have asked him to marry me.”

Peter Watson, award-winning author and journalist

“Working with Bookswarm made creating my poetry website such an easy and enjoyable process. Simon graciously blended my ideas with his own artistic vision to produce a site that is perfect for sharing my work. Their reliable accessibility contributed to my ease throughout the project.”

Rachel Blum, poet

“I wanted to transform my website into something more playful and eye-catching. I had a fairly clear picture in my mind and sent Simon a fairly detailed brief. He was attentive and thorough and keen to interpret what I wanted. I love what he and his team have produced. The new website is fun, yet clean and professional and everything I imagined it to be.

Bookswarm was always efficient, prompt with delivery and patient in dealing with my queries. I will definitely use Simon and his team again.”

Sam Angus, author of historical adventure children’s novels including Solider Dog

“Bookswarm’s classy design has transformed my website. It looks great, is simple to navigate, and – vital for a non-techno like me – even easier to update.”

Saul David, Historian, Novelist and Broadcaster (Penguin / Hodder & Stoughton)

“I can’t recommend Bookswarm highly enough for writers looking to create a website. They were understanding, patient, incredibly creative and best of all knew exactly what I needed.”

Tania Unsworth, author of The One Safe Place (Orion Children’s Books)

“Bookswarm … know how an author’s site needs to work. They know about books. They know about design. They know about websites. (And a whole load of other stuff). I am a very happy customer!”

Virginia Bergin, author of The Rain (Macmillan Children’s)

“Masters of the digital art, Bookswarm exceeded all my expectations and delivered an author website that everyone from readers and fans to industry insiders has raved about. I can’t recommend them highly enough.”

William Hussey, author of the Witchfinder Trilogy for young adults (Oxford University Press)



“I’m so proud and delighted with the new Summersdale website. It’s been a long time coming, but has been well worth the wait. I genuinely believe that we have one of the best websites out there. It looks stylish and modern, but it is also very functional. One of the site’s primary functions is to showcase our beautiful books, and they sure look good. Choosing Bookswarm to create our new site was the right choice, they have been magnificent.”

Alastair Williams, Managing Director, Summersdale

“From the very beginning Bookswarm fully understood our brief. We felt completely at ease working with, and handing over to them, and feel that they have helped above and beyond what we would have expected. The dedication and creativity that they brought to the initial meetings enthused us with confidence and the beautiful, clear and practical site that they have created for us reflects William Morris’s aesthetic and approach perfectly. We are beyond happy with the work they have done and would recommend working with them to any interested party – we felt supported and treated as individuals and no question was too small!”

Alice Woodhouse, Society Manager, The William Morris Society

“When a project comes along I can work with Bookswarm on I immediately feel more relaxed. Communication on projects from start to finish is outstanding (and so important) which helps to move things along at a good pace and get the results we all want. Simon is always on hand for questions and advice throughout the project, and is incredibly tolerant of the unrelenting change requests and tweaks from our many stakeholders.”

Amy Dolman, Digital Marketing Manager, Hodder & Stoughton

“Working on our new responsive site with Bookswarm has been an absolute joy. Simon and team have realised our brief perfectly, keeping the look and feel of our previous site whilst refreshing it and adding new, interesting features. They have been patient with us, as we are a small team, and understanding of our particular needs.”

Annette Brook, Communications Manager, Royal Society of Literature

“Building bookbridgr with Simon and his team was awesome. From initial wire-framing right through to implementation and launch, he was on hand at every moment to build, fix, tweak – and most importantly to put my mind at ease throughout the process.”

Ben Willis, Publicity & Digital Campaigns Manager, Headline Publishing Group

“I think Bookswarm are unique in that they combine technical and creative expertise with a can-do spirit and an understanding of what writers, readers and publishers need from the web.”

Chris Cleave, New York Times #1 Bestselling Novelist, author of The Other Hand and Gold (Sceptre)

“Simon and his team did a phenomenal job on creating my author website. His team was flexible and accommodated the various edits and really understood the vision of the site. I would highly recommend Simon and the Bookswarm team.”

Christina Enquist, author of The Immundus

“I couldn’t be happier with the website Bookswarm created for me. The fact that Bookswarm are experts in creating author websites means they really know how to ensure that your site does exactly what you need it to. Simon was incredibly helpful and patient, and created a website that exceeded all my expectations. It’s clear and easy to navigate and it looks fantastic.”

Clare Furniss, author of The Year of the Rat (Simon & Schuster)

“Bookswarm did a brilliant job with my website – from initial design though to final implementation. After one conversation with Simon I had total confidence in them and they didn’t disappoint. Their genuine love of books shines through in every thing they do.”

D.D. Everest, author of Archie Greene and the Magician’s Secret (Faber)

“Simon is fantastic to work with: he makes the briefing process simple and straightforward, provides ideas and encourages creative thinking. He is a man who does not say ‘no, it can’t be done’ but rather ‘how can we get around this to make it happen’.”

David Roche, Owner, David Roche Enterprises Ltd

“It has been pleasure to work with Bookswarm. Simon took the time to find out exactly what I wanted, even though I wasn’t sure myself at the outset! The result is a website that really reflects my books. Simon and his team were creative, helpful and efficient. Highly recommended.”

Domenica de Rosa

“Simon is wonderful to work with. We enjoyed every bit of the process and are more than elated with the final result. We love our website! Thank you, Simon.”

Elzabeth and Sukey Novogratz, authors of Just Sit

“I really enjoyed working with Simon; he was extremely supportive throughout. And to my surprise I was able to manage my website very easily. In short the process was painless, and I have a perfect website to prove it. The back up service is excellent. For an IT simpleton like me, that’s important.”

Gerard F. Kennedy

“When it came to redesigning PHOENIX magazine’s digital platform, Simon and the Bookswarm team made the process from initial ideas and wire-framing to functional website as uncomplicated as possible. The overhauled site functions as a monthly digital magazine hybrid, and is easy for our team of journalists to use and update. We’re very happy with the final version and recently received an honourable mention for its design at the 2017 Folio: Eddie & Ozzie Awards – thank you Simon!”

Hannah Kane, Editor-in-Chief, PHOENIX Magazine

“Simon is a genius! His publishing portfolio and creativity caught our eye, along with his good value quote, and from start to finish Bookswarm have been effective and a pleasure to work with.”

Helen Bryant, Founder, Cornerstones

“For so long we had been looking for a way to improve our profile and display a more professional image. Our website was the last step in a new chapter in our company and Bookswarm were integral in getting us there. Not only did they design a website with everything we needed, but their personal-touch approach and dedication to keeping our individuality meant that we felt secure all the way through the process. Their after-care is also fantastic and we feel we can contact them at any point for technical help or follow up design queries.”

James Shaw, Publisher, Matthew James Publishing

“It was so straightforward and easy working with Bookswarm to design my website. They really listened to what I needed and kept my costs down. I especially liked that they love books too and seem to understand what writers and publishers are looking for.”

Jennifer Grigg, Publisher, Green Bottle Press

“Bookswarm have a strong understanding of the role websites play within the publishing industry and, specifically in my case, within the world of children’s fiction. They created a site that perfectly captured the playfulness of my stories, was easy to navigate, colourful and intelligently designed.”

Jo Simmons, author of the Pip Street books for children (Scholastic)

“Bookswarm have been a pleasure to work with. They are highly creative, super-organised, and have an excellent understanding of how to run effective social media campaigns.”

Jodie Mullish, Senior Marketing Manager, Pan Macmillan

“I feel so lucky to have been able to put my website in the hands of Bookswarm. Their vision for The It Girl brand was spot on and I could not be happier with how the website has turned out, it’s exactly what I wanted. Simon and the Bookswarm team are incredibly knowledgeable and made the process ridiculously easy for me. I would highly recommend them.”

Katy Birchall, author of The It Girl (Egmont)

“Genuine 24/7 support, full of good ideas and advice, andan ability to make the most complicated web-speak accessible to a Luddite (and techo-phobe) like myself, I can’t recommend Simon Appleby and the Bookswarm crew more highly.”

Lesley Lokko, bestselling author (Orion)

“I had been struggling to launch a website on my own for five years, and with Bookswarm’s expertise, I finally did it. The feedback, too, has been fantastic – so I know we got it absolutely right.”

Liz Dean, author, editor, teacher and publisher

“Bookswarm are an excellent agency resource for the book industry. They have a deep knowledge of the trade but crucially they also bring new learnings and tech ideas from other sectors to publisher projects, which allows the scoping to be collaborative and progressive.

They are extremely accurate with their costings and timings and this makes the work easy to budget, and the account management is as good as I’ve experienced at any agency of any size. I wouldn’t hesitate in recommending Bookswarm to anyone.”

Matt Haslum, Consumer Marketing Director, Faber

“Bookswarm were quick to understand the kind of look and the level of functionality I wanted for my website, and delivered it quickly and professionally. I’d highly recommend them.”

Michelle Harrison, author of the Thirteen Secrets trilogy (Simon & Schuster)

“Such good grace! Even though we Aussies were slaughtering the Poms on the cricket pitch, Simon responded to our queries at all hours of the day and night, building an absolutely brilliant website and delivering it ahead of our very tight deadline.”

Peter Andrews, author, Überpreneurs (Palgrave Macmillan), with Fiona Wood

“Designing a new site and keeping continuity with my old one was a seamless process with Bookswarm from start to finish. Simon and his team were incredibly clear, responsive and inventive as they kept pace with my many questions and challenges. They immediately understood my brief and fulfilled it to the letter, and the result is I now have a website completely fit for purpose, with a lovely welcoming design, that is also very simple for me to manage and update. The support has been great too. I would recommend without reservation.”

Piers Torday, winner of Guardian Children’s Fiction Prize

“Redesigning my website was a very enjoyable experience right from the minute I sat down with the Bookswarm team. Truthfully, I can’t recommend Simon and the Bookswarm team highly enough.”

Raymond Khoury, New York Times Bestselling Novelist, author of The Last Templar (Orion)

“When we decided to give our website a makeover, we were very keen to work with someone who truly understood the needs of a publisher, and Bookswarm have been second-to-none in that regard. From the off they ‘got it’ – both in terms of how our new website needed to be intuitive to use for us as publishers, and in terms of how it performed for readers and the wider books industry.

Simon and his team have been superb to work with and we’re delighted with the final website – it really does look better than we could have hoped for.”

Sara Hunt, Publisher, Saraband

“Simon Appleby and the Bookswarm team immediately understood what I was looking for in an author website, and came up with a design and functionality that fully meets my needs.”

Shannon Selin, author, Napoleon in America

“Working with Bookswarm on both the branding and website development of our new fiction imprint, Hoopoe, was both a pleasure and a breeze. The Bookswarm team understood our needs with least effort and promptly came back with ideas that were just what we were looking for but could not conceptualize ourselves. They combine technical experience with creativity, and love for books with a deep understanding of the publishing industry. You can’t wish for a more innovative, supportive, and responsive team!”

Tarek El-Elaimy, Marketing Manager for North America, The American University in Cairo Press

“We’re a small independent publishing company which prides itself on being able to do everything in house, so we were initially reluctant to get any old company in to rebrand our online presence. However, Bookswarm aren’t any old company, and they’ve made the whole process unbelievably easy – we were looked after by two people who seem to answer questions immediately (however tedious or obvious), and we’re thrilled with the finished website. They’re also the only tech company I’ve come across which just “gets” books – they took this knowledge and tailored everything to our needs perfectly. On top of the sleek design, transparent way of working and hands-on help, the team have also proved to have an astonishing level of after-care, and are happy to help you acquire the skills to maintain and enrich the site for yourself. Would – and have – whole-heartedly recommend.”

William Dady, Editorial and Marketing Executive, Alma Books

“Bookswarm’s experience in creating author-related websites is really invaluable. Not only did they design the website for me, they actually helped me understand what it was that I wanted for my own website, which was not an easy thing to do considering that I had not thought this through myself. Bookswarm made the entire process intelligent, swift, and professional and it was a pleasure to have worked with them.”

Zaid Al-Ali, author, The Struggle for Iraq’s Future (Yale University Press)