Client Testimonials

At Bookswarm we value our reputation for delivering great work that keeps clients happy. Here’s what some of them have to say about the experience of working with us.


“I was bowled over by Simon and his team at Bookswarm. They were efficient, creative and incredibly helpful. I couldn’t recommend them more.”

Abi Elphinstone, children’s author

“Simon was absolutely fantastic. His approach was open-hearted, and I felt he really understood what TLC is about, rather than simply rushing in with ‘design solutions’ that had little resonance with our ethos.”

Aki Schilz, Director, The Literary Consultancy

“The folks at Bookswarm understood exactly what I needed and worked to build a great website. I am very satisfied with the results. The team is friendly, experienced and I highly recommend them.”

Alex Seymour, author of Pyschedelic Marine

“Working with Bookswarm has been a great experience. They totally get what authors and publishers need, for example they work intelligently with bibliographic data imports and warehouse orders. They’re proactive, responsive and incredibly fast – I can’t recommend them highly enough!”

Alison Jones, Director, Practical Inspiration Publishing

“When a project comes along I can work with Bookswarm on I immediately feel more relaxed. Communication on projects from start to finish is outstanding (and so important) which helps to move things along at a good pace and get the results we all want. Simon is always on hand for questions and advice throughout the project, and is incredibly tolerant of the unrelenting change requests and tweaks from our many stakeholders.”

Amy Dolman, Digital Marketing Manager, Hodder & Stoughton

“Working on our new responsive site with Bookswarm has been an absolute joy. Simon and team have realised our brief perfectly, keeping the look and feel of our previous site whilst refreshing it and adding new, interesting features. They have been patient with us, as we are a small team, and understanding of our particular needs.”

Annette Brook, Communications Manager, Royal Society of Literature

“It has been a great pleasure to work with Simon to develop the new Quiller Publishing website. He has been highly knowledgeable and supportive throughout the process. No question was too daft and no request was ever too hard, complex or unachievable. Simon works through problems methodically, providing easy and effective solutions. We are delighted with our finished product and think it’s fair to say Simon and his team absolutely nailed it!”

Becky Bowyer, Production Manager, Quiller Publishing

“With two eBooks on Kindle and a third on the way, and after reviewing too many US based author website developers who touted phenomenal sites but without portfolios that supported their claims, I ran across Bookswarm. Simon’s philosophy matched mine exactly – have a website that mirrors the feeling of the books. I was in Honolulu and, obviously, Simon was in the UK. But, two Skype calls and numerous emails later, the result was purely wonderful. He captured the feeling of my work perfectly. I cannot say enough in support of his creative spirit.”

Charles L. Carson, author of the McManus Thrillers

“Bookswarm’s technical and aesthetic experience clearly shines through in their work. When this is matched with a clear understanding of books and readers, it’s a powerful combination. We’re delighted with the results.”

Chris Hamilton-Emery, Operations Director, Salt Publishing

“The Bookswarm team built me a site that was not only lovely-looking, but intuitive to use. I can thoroughly recommend them and have done so already to some of my fellow authors.”

Christina Hopkinson, author of The Pile of Stuff at the Bottom of the Stairs and Just Like Proper Grown-Ups (Hodder & Stoughton)

“The website, an essential tool for any author, will become the focus and anchor of your marketing drive.

I have found that Simon Appleby’s experience of specialist author websites after a background in book publishing, can be relied on to create an efficient website.

A nice man, helpful and accessible.”

Colin Fletcher, author

“Bookswarm did a brilliant job with my website – from initial design though to final implementation. After one conversation with Simon I had total confidence in them and they didn’t disappoint. Their genuine love of books shines through in every thing they do.”

D.D. Everest, author of Archie Greene and the Magician’s Secret (Faber)

“I really enjoyed working with Bookswarm. Kjell was great at explaining how the website would be designed and built, and was very helpful throughout the entire process. We’re really pleased with the end result. Thanks, Bookswarm!”

Daisy Jellicoe, Editor, Walker Books

“Searching for a web building company fills most of us with dread. It’s a minefield. I was fortunate enough to have Simon and his team recommended to me and the whole process was painless, delivered on time and on budget.

Since the launch Simon has been on hand to deal with any improvements and issues without hesitation. There’s really no need to look elsewhere.”

David Mansfield, author of The Monday Revolution

“The kind folks at Headline (who publish my Pepys Books) recommended Simon at Bookswarm, and immediately I was having a sensible conversation with someone who was used to making websites for authors. He tidied up the muddle that the other company had left behind, streamlined the design, and made it all functional so that a non-techie person like me could update it with the minimum of fuss. And all for a reasonable cost.”

Deborah Swift, author of historical fiction

“It has been pleasure to work with Bookswarm. Simon took the time to find out exactly what I wanted, even though I wasn’t sure myself at the outset! The result is a website that really reflects my books. Simon and his team were creative, helpful and efficient. Highly recommended.”

Domenica de Rosa, author who writes as Elly Griffiths

“Bookswarm really are the people to go if you an author looking for your ideal website. They have made my vision into a reality, and I couldn’t be more delighted with the final result.  Simon is highly professional, genuine, so supportive, a great communicator and always easily contactable. Highly recommend!”

Dr Genevieve Von Lob, author of parenting books Five Deep Breaths and Happy Parent, Happy Child

“I love the website Bookswarm has created. A very professional service with quick responses to any changes needed. I would highly recommend Simon and his team.”

Ellie Linden, author, The Earth Gang

“The team at Bookswarm were brilliant and totally understood what we needed out of The Hunger Games website. Simon was quick to point out things that could work better even from the first chat and was tweaking and fixing things even after the job was complete. The whole process couldn’t have been smoother and that’s all down to Bookswarm’s attention to detail, great ideas and endless patience.”

Fi Evans, Marketing Manager, Scholastic UK

“Working with Simon, Hazel and Alex at Bookswarm has been an absolute delight. My needs were moving beyond DIY WordPress and I’m delighted to have made the step into their hosted environment. The site looks fantastic and is a step-change in functionality. Even better, it will scale with me as more books are published. Strongly recommended.”

Geoffrey Gudgion, author of Draca and Saxon’s Bane

“Bookswarm were consummate professionals. Patient to explain the more advanced levels [of technology] and jargon regarding what they were doing, they were able to take my plan, shape it into reality and deliver a website that keeps making me smile, pat myself on the back and tell myself what a genius I am for coming up with the idea. But really I owe it all to them.”

Graeme Williams, Trade Marketing Manager at Bounce Sales and Marketing Ltd.

“The team at Bookswarm gave me a site that met my brief perfectly and went well beyond, with support and advice on areas I hadn’t considered – or hadn’t considered I would be able to manage so easily! They opened my eyes to all the options, and provided training and guidance that make the site really work for me and my books.”

Helen Bell, author of The Ilamen Quartet

“Applying knowledge, skill, creativity and lots of support Bookswarm delivered on time and to budget exactly what I needed for my eBook. I will be hiring them again.”

Helen Hokin, author and publisher, Food Tripper Books

“Bookswarm, and particularly Simon, have been a brilliant partner for our website rebuild. He completely understood what we needed to do to improve the site, and built us a new version with a far better user experience as well as a much better backend that we can manage most of ourselves and which can be easily updated (unlike our last version). He is super responsive and has been great through the launch and snagging process. I feel very confident about the health and safety of the site from a maintenance perspective too.”

Hermione Ireland, MD, Académie du Vin Library

“Simon was a delight to work with. His attention to detail and can-do attitude were very refreshing. Thrilled with the brand new website. Would highly-recommend to any authors looking to refresh their author websites.”

J.B. Turner, thriller writer

“For so long we had been looking for a way to improve our profile and display a more professional image. Our website was the last step in a new chapter in our company and Bookswarm were integral in getting us there. Not only did they design a website with everything we needed, but their personal-touch approach and dedication to keeping our individuality meant that we felt secure all the way through the process. Their after-care is also fantastic and we feel we can contact them at any point for technical help or follow up design queries.”

James Shaw, Publisher, Matthew James Publishing

“Simon Appleby designed my literary fiction website, and it’s gorgeous. It has the look I wanted, raised to several powers above my expectations. His work combines a high degree of technical expertise and creative intuition. His approach to working is clear and systematic, and he is equally professional in client relations. He patiently explains terminology and processes, and I never felt lost. His training session is brilliant and includes a recording for easy referral later and a built-in support system. I am not much at home in the digital world, have had difficulty with websites in the past and was dreading maintaining this one. But it’s a delight.”

Janet Savin, author

“Bookswarm made everything straightforward. My author site is great to look at, well-designed and easy to find your way around. Excellent WordPress training and support guaranteed to give even the most reluctant operator like me the confidence to add content and manage the site by themselves.”

Jennifer Gray, author of the Atticus Claw series for children (Faber)

“Working with Bookswarm on [Penny Vincenzi’s website] was a completely positive and painless experience – you made everything as easy and straightforward as possible and everyone is thrilled with the result.”

Jo Liddiard, Head of Marketing, Headline Publishing Group

“We are delighted with our new website. We’d already worked with Simon and Bookswarm on another project so had high expectations which were fully met. We had lots of requirements and ideas and it was great to have Simon’s creative and technical input. The final website works really well and looks great. It’s good to have maintenance and ongoing support too.”

Joan Lyle, Training and Information Manager at Publishing Scotland

“Simon listened carefully to my brief and came back with a design that was exactly what I had in mind – a user friendly, simple yet beautiful blog. I’m delighted with it. And I couldn’t be happier with their friendly and prompt service.”

Joanna Wing, writer and photographer

“We are delighted with our new website made by Bookswarm. From making the site accessible in both English and Gaelic to the integration with our EPOS system, Simon had a solution for all our requirements. The end result is a beautiful site which provides a seamless user experience. Post launch, Bookswarm’s excellent customer service has ensured that any issues are fixed within a few hours. I would highly recommend Bookswarm’s services to any individual or company seeking to improve their online presence.”

Joe Sanders, Comhairle nan Leabhraichean / The Gaelic Books Council

“Simon and team have been fantastic throughout the process. It has been a pleasure working with them and building a great new website.”

John Peck, one half of writing duo Jack Heckel

“Right from the very first phone conversation I felt I had an ally in Simon. He wanted to understand what we were about, how our market worked, what the priorities were, how quickly we wanted to be up and running, and he created a plan to deliver it on time and cost-effectively. Once we were underway progress was good, and the Bookswarm team were helpful and responsive, happy to engage in robust debate about design and functionality. The finished product is excellent and has been extremely well received by authors and prospective customers. Highly recommended!”

Jonathan Harris, Director, Fink Publishing

“Simon has just rebuilt the Byte The Book website and done a superb job, we’re over the moon and so proud of our lovely new site and all he has done for us. He and the team at Bookswarm are a joy to work with. Simon has an almost a psychic ability to understand exactly what you need, is incredibly intelligent, genuinely seems to want to help you and your business without fleecing you for every penny and has a really broad experience in the publishing industry, all of which combine in a beautiful confluence of wonder. Hats off to you sir! If you’re an author or a publishing company and need a new website, Simon is your man!”

Justine Solomons, Founder, Byte The Book

“I feel so lucky to have been able to put my website in the hands of Bookswarm. Their vision for The It Girl brand was spot on and I could not be happier with how the website has turned out, it’s exactly what I wanted. Simon and the Bookswarm team are incredibly knowledgeable and made the process ridiculously easy for me. I would highly recommend them.”

Katy Birchall, author of The It Girl (Egmont)

“I’ve had a complicated career that’s involved multiple projects and many publications on a wide variety of themes. In the past, I’ve commissioned personal websites but never been satisfied with the results. Until now, no one has ever managed to build something that strikes the right balance between breadth and depth. I’m delighted to say that Simon and Bookswarm have managed to build me a website that allows me to publicise my books while also housing my personal archive. I was hugely impressed with the patience with which Simon discussed my needs with me and then developed a website that reflected my idiosyncrasies. He responded quickly to enquiries and was happy to go through several rounds of changes until we got to a result I was happy with. I would recommend him to any author who wants to have a website they can be proud of.”

Keith Kahn-Harris, sociologist and writer

“Working with Simon and the team at Bookswarm was an absolute dream. The whole process was smooth and professional. Simon is so experienced with author websites it meant we could skip past the basic needs and focus on the unique aspects we needed to appeal to our international audience, fan base and new readers alike. They had a real problem-solving attitude and were quick to respond to edits during a tight turnaround. We were also delighted with the look and design which perfectly matched our brand vision.”

Krissi Hill, Marketing Manager at Hachette Children’s Group

“Genuine 24/7 support, full of good ideas and advice, and an ability to make the most complicated web-speak accessible to a Luddite (and techo-phobe) like myself, I can’t recommend Simon Appleby and the Bookswarm crew more highly.”

Lesley Lokko, bestselling author (Orion)

“I had been struggling to launch a website on my own for five years, and with Bookswarm’s expertise, I finally did it. The feedback, too, has been fantastic – so I know we got it absolutely right.”

Liz Dean, author, editor, teacher and publisher

“Bookswarm have been excellent to work with on the redesign of our website. They always give careful consideration to our proposals, advising us how to achieve and improve what we have suggested. They are great to work with, going above and beyond what’s been agreed, full of initiative, reliable on deadlines, problem solvers rather than problem creators. We would not hesitate to recommend their expertise.”

Lucy Juckes, Chair, Barrington Stoke

“Simon and his colleagues at Bookswarm were fantastic when building a website for my freelance editorial business. They were knowledgeable, expert and professional in a real, human, warm and patient kind of way. Bookswarm know exactly what they are doing, they do it brilliantly and so I was able to get on with doing my ‘thing’. Use them… you’ll live happily ever after!”

Lynne Humphreys, Publisher, Oxford Edit Write

“Bookswarm are extremely patient and do an extremely good job”

Marcus Chown, author of Quantum Theory Cannot Hurt You and We Need to Talk About Kelvin (Faber)

“A sweet aspect of Bookswarm is their focus on books. They bring wide and relevant experience to the table. That gave us clear direction in creating Barbican Press’s new website. In our meetings there was real focus on understanding how we want to communicate with our readers and the book industry. Our site feels distinctly ours, meets our needs, looks good, works cleanly, and the support in finessing it once it went live has been prompt and effective. We’ve been really happy to recommend them to others.”

Martin Goodman, Publisher, Barbican Press

“Simon and his group have a great system for authors to express their creativity and passion through their website. If you are an author in need of a site to highlight your writing and other work, Simon is the right guy for you!”

Matthew S. Bennett, speaker, trainer, author of Connecting Paradigms

“Working with Simon and Bookswarm was fantastic. They rebuilt and streamlined our ageing website including complex back-end booking systems with speed, aplomb and great value. The site looks brilliant and gives us the fresh and modern outlook we’d been hoping for. In short, we are delighted to work with them and look forward to doing so in future.”

Michael Bhaskar, Chair, The Book Society

“It was a pleasure to work with Simon and the team at Bookswarm. They were professional, creative and efficient, always happy – and swift – to answer my stupid questions. The fact that they specialise in writers and publishers made the whole process so much easier.”

Michael Symmons Roberts, British poet, writer and broadcaster

“From the very start of our working relationship together, Simon and the team have been efficient, understanding and incredibly patient with all our little tweaks and queries – no question or adjustment was too tedious, finickity or small! Such a joy to have a bespoke website that so perfectly meets our needs, and a real weight off our shoulders to know that the Bookswarm team are on hand to handle any issues that crop up. Simon has been a real pleasure to work with and we’re thrilled with the final result.”

Naomi Weeks, Marketing and Publicity Manager, b small publishing

“We had a great experience working with Bookswarm. Simon knows how publishing works and his vast experience meant that most challenges with our build had been encountered before and he was able to present flexible solutions. Responsive and agile as a team, we were pleasantly surprised by how stress free the builds were (we’ve built two sites with Bookswarm in the past year) and very pleased at how they’ve turned out.”

Niamh Murray, Campaigns Director, Profile Books

“I can’t speak highly enough of Simon Appleby and the team at Bookswarm. They built a beautiful website for me and Simon was always available to help me learn how to use it.”

Pam Evans, family saga author, most recently of A Distant Dream (Headline)

“Hugely knowledgeable, practically minded and super-responsive – what more could you want? Simon and all the team at Bookswarm are a genuine pleasure to work with.”

Pete Duncan, MD, Duckworth Books Group

“My collaboration with Simon Appleby was so friction-free and productive that, had he been a woman, I would have asked him to marry me.”

Peter Watson, award-winning author and journalist

“Designing a new site and keeping continuity with my old one was a seamless process with Bookswarm from start to finish. Simon and his team were incredibly clear, responsive and inventive as they kept pace with my many questions and challenges. They immediately understood my brief and fulfilled it to the letter, and the result is I now have a website completely fit for purpose, with a lovely welcoming design, that is also very simple for me to manage and update. The support has been great too. I would recommend without reservation.”

Piers Torday, winner of Guardian Children’s Fiction Prize

“Working with Bookswarm made creating my poetry website such an easy and enjoyable process. Simon graciously blended my ideas with his own artistic vision to produce a site that is perfect for sharing my work. Their reliable accessibility contributed to my ease throughout the project.”

Rachel Blum, poet

“Simon is outstanding. He has excellent technical skills, responds extremely quickly to questions and requests, explains everything clearly, and is a pleasure to work with in every way.”

Richard Sclove, author of Escaping Maya’s Palace

“Dear Simon

I wanted to just drop you a short line to say thank you for delivering my new author website .

As you know I was rather scared of starting this as not only is it a new career choice for me, but also the thought of a website and social media etc is well out of my comfort zone. I was therefore so happy to have been introduced to you as you made the whole process not only easy for me but also allowed me to be part of the entire process without having to be involved in the building of it. It really was a great experience for me and I not only have ended up with a fantastic website, but I feel like I understand how it works and what I need to do to progress in this new adventure. You really were a joy to work with on this.

Thanks so much

Rob Starr”

Rob Starr, author of What The Tide Brings Back

“When we decided to give our website a makeover, we were very keen to work with someone who truly understood the needs of a publisher, and Bookswarm have been second-to-none in that regard. From the off they ‘got it’ – both in terms of how our new website needed to be intuitive to use for us as publishers, and in terms of how it performed for readers and the wider books industry.

Simon and his team have been superb to work with and we’re delighted with the final website – it really does look better than we could have hoped for.”

Sara Hunt, Publisher, Saraband

“I am thrilled with the results of my collaboration with Bookswarm!

My redesigned website is much more appealing and user-friendly than it used to be, and I now have a French translation of this site.

The redesign process was a lot of work, but it was certainly worth it.”

Séverine Autesserre, award-winning author, peacebuilder, and researcher

“My recent experience of working with Simon Appleby and his team at Bookswarm was entirely positive. I could not have wished for a more professional collaboration, Simon, with whom I had two face-to-face meetings, was always charming, understanding, good-humoured, and patient, as I sought to grasp the relationship between the ‘Dashboard’ and editing screen, on the one hand, and the website, on the other. He always responded immediately to any query of mine, while his instructions and explanations as to how the ‘Dashboard’ works were so simple and illuminating that I soon mastered how to update text and images for myself. The design of my website seems to me brilliant, eye-catching and yet, as befits an academic, tasteful. Its uncluttered simplicity makes even abstract ideas easy to take in. Simon seemed to know what I wanted almost from the start. I am absolutely delighted with the result.”

Sophie Botros, philosopher and author of Truth, Time and History

“I can’t recommend Bookswarm highly enough for writers looking to create a website. They were understanding, patient, incredibly creative and best of all knew exactly what I needed.”

Tania Unsworth, author of The One Safe Place (Orion Children’s Books)

“I find Simon and Bookswarm to be responsive, creative, easy to work with, eager to interpret my vision in an appropriate way, and above all prompt.  I am in safe hands. Bottom line – the page they created helped secure the signing of Lap Of Honour.”

Tim Hain, author, Lap of Honour

“We’re a small independent publishing company which prides itself on being able to do everything in house, so we were initially reluctant to get any old company in to rebrand our online presence. However, Bookswarm aren’t any old company, and they’ve made the whole process unbelievably easy – we were looked after by two people who seem to answer questions immediately (however tedious or obvious), and we’re thrilled with the finished website. They’re also the only tech company I’ve come across which just “gets” books – they took this knowledge and tailored everything to our needs perfectly. On top of the sleek design, transparent way of working and hands-on help, the team have also proved to have an astonishing level of after-care, and are happy to help you acquire the skills to maintain and enrich the site for yourself. Would – and have – whole-heartedly recommend.”

William Dady, Editorial and Marketing Executive, Alma Books

“Bookswarm’s experience in creating author-related websites is really invaluable. Not only did they design the website for me, they actually helped me understand what it was that I wanted for my own website, which was not an easy thing to do considering that I had not thought this through myself. Bookswarm made the entire process intelligent, swift, and professional and it was a pleasure to have worked with them.”

Zaid Al-Ali, author, The Struggle for Iraq’s Future (Yale University Press)

“The team at Bookswarm are professional, friendly and incredible efficient. They were there to answer all of our questions and they quickly understood the concept and aesthetic we were seeking. Faber Factory can recommend Bookswarm to anyone looking to reinvigorate their websites.”

Ainsley Boe, Faber Factory

“I’m so proud and delighted with the new Summersdale website. It’s been a long time coming, but has been well worth the wait. I genuinely believe that we have one of the best websites out there. It looks stylish and modern, but it is also very functional. One of the site’s primary functions is to showcase our beautiful books, and they sure look good. Choosing Bookswarm to create our new site was the right choice, they have been magnificent.”

Alastair Williams, Managing Director, Summersdale

“From the very beginning Bookswarm fully understood our brief. We felt completely at ease working with, and handing over to them, and feel that they have helped above and beyond what we would have expected. The dedication and creativity that they brought to the initial meetings enthused us with confidence and the beautiful, clear and practical site that they have created for us reflects William Morris’s aesthetic and approach perfectly. We are beyond happy with the work they have done and would recommend working with them to any interested party – we felt supported and treated as individuals and no question was too small!”

Alice Woodhouse, Society Manager, The William Morris Society

“Simon is a pleasure to work with, creative, entrepreneurial and deeply knowledgeable about digital media in the books and publishing sector, Simon’s friendly manner, wise advice and holistic approach helped ensure that his business delivered great solutions for our online needs and made the entire project seamless from start to finish. I would highly recommend Bookswarm.”

Alistair Burtenshaw, Director, Publishing Connections

“Authors should look no further: Bookswarm completely understand our needs.”

Annabel Kantaria, author of domestic noir including The One That Got Away

“Other than their creativity and prompt responsiveness, Bookswarm’s strongest asset is their patience with clients like us, who keep suggesting new ideas and changes. With a team split between Cairo and New York, communication was very smooth, with time difference never being an issue. The final result for Hoopoe branding and website projects are proof of Bookswarm’s competence and commitment, and seeing Simon speak at London Bookfair confirmed we made the right choice.”

Basma El Manialawi, Marketing Manager, The American University in Cairo Press

“Building bookbridgr with Simon and his team was awesome. From initial wire-framing right through to implementation and launch, he was on hand at every moment to build, fix, tweak – and most importantly to put my mind at ease throughout the process.”

Ben Willis, Publicity & Digital Campaigns Manager, Headline Publishing Group

“I think Bookswarm are unique in that they combine technical and creative expertise with a can-do spirit and an understanding of what writers, readers and publishers need from the web.”

Chris Cleave, New York Times #1 Bestselling Novelist, author of The Other Hand and Gold (Sceptre)

“Simon and his team did a phenomenal job on creating my author website. His team was flexible and accommodated the various edits and really understood the vision of the site. I would highly recommend Simon and the Bookswarm team.”

Christina Enquist, author of The Immundus

“I couldn’t be happier with the website Bookswarm created for me. The fact that Bookswarm are experts in creating author websites means they really know how to ensure that your site does exactly what you need it to. Simon was incredibly helpful and patient, and created a website that exceeded all my expectations. It’s clear and easy to navigate and it looks fantastic.”

Clare Furniss, author of The Year of the Rat (Simon & Schuster)

“I don’t think Bookswarm has worked with a composer before, and Simon’s initial surprise at having to deal with well over 150 works rather than a handful of books quickly gave way to enthusiasm and unfailing support at every stage. This was no easy website to build, but the result is something both very stylish and easy to use – I couldn’t be happier!”

Colin Matthews OBE, Composer

“Simon and his team designed a website that did everything I wanted it to, plus some more things I hadn’t thought of! They got back very quickly to all my queries and the whole process was very smooth and speedy.”

Daisy Christodoulou, author and educationalist

“I went to Simon at Bookswarm because of his track record and specialism in authors, finding him able and willing to incorporate special features into my website that would not have been available under other standardised packages. I was delighted with the look, feel and dynamism of the site he produced, as well as the training to operate it largely myself. For aspects beyond my capabilities his Ninja Support plugin does exactly what its name suggests, responding swiftly and efficiently to sort things out. I would wholeheartedly recommend Bookswarm to other authors.”

David G Bailey, author

“Simon is fantastic to work with: he makes the briefing process simple and straightforward, provides ideas and encourages creative thinking. He is a man who does not say ‘no, it can’t be done’ but rather ‘how can we get around this to make it happen’.”

David Roche, Owner, David Roche Enterprises Ltd

“Simon has successfully delivered a diverse range of projects for us at Octopus, from hand-crafted illustrated e-books and complex apps to websites and databases. He understands book publishing extremely well, is bang up to date yet refreshingly free of geek-speak, and is a highly creative, nimble problem solver.”

Denise Bates, Group Publishing Director, Octopus Publishing Group

“I’m an electrical engineer and also a popular author with a good eye for design, so I’ve maintained my own website for many years. I finally took the plunge and had Bookswarm remake my site. What an incredible difference! The site is SO beautifully designed and easy-to-use! Bookswarm took my ideas and shape shifted them to bring out exactly what I wanted, but in ways far better than I’d originally envisioned. Really, website design and implementation doesn’t get any better or easier than with Bookswarm – I cannot recommend them more highly!”

Dr Barbara Oakley

“Simon is wonderful to work with. We enjoyed every bit of the process and are more than elated with the final result. We love our website! Thank you, Simon.”

Elizabeth and Sukey Novogratz, authors of Just Sit

“I have just had a new website designed by Simon Appleby of Bookswarm. Not only is the website exactly what I wanted, easy to negotiate and update, it was also a pleasure to work with Simon. I can’t recommend his company highly enough.”

Fenella J Miller, historical romance author

“From the first conversation with Simon I knew I was in safe hands, and working with an industry expert. I had a very specific requirement – to have a website where I could showcase both parts of my business – Author arm and Copywriting arm – rather than host two separate sites. Simon listened to my specific needs and presented a number of choices/solutions. The process was fast, efficient, and stress free, and Simon was a pleasure to work with, providing updates and advice along the way, and support at go-live. I am over the moon with my website and I’ve received a great deal of feedback and compliments on it! Thanks, Simon.”

Fran Grant, author and copywriting professional

“I really enjoyed working with Simon; he was extremely supportive throughout. And to my surprise I was able to manage my website very easily. In short the process was painless, and I have a perfect website to prove it. The back up service is excellent. For an IT simpleton like me, that’s important.”

Gerard F. Kennedy

“When it came to redesigning PHOENIX magazine’s digital platform, Simon and the Bookswarm team made the process from initial ideas and wire-framing to functional website as uncomplicated as possible. The overhauled site functions as a monthly digital magazine hybrid, and is easy for our team of journalists to use and update. We’re very happy with the final version and recently received an honourable mention for its design at the 2017 Folio: Eddie & Ozzie Awards – thank you Simon!”

Hannah Kane, Editor-in-Chief, PHOENIX Magazine

“Simon is a genius! His publishing portfolio and creativity caught our eye, along with his good value quote, and from start to finish Bookswarm have been effective and a pleasure to work with.”

Helen Bryant, Founder, Cornerstones

“It was a pleasure working with Bookswarm to build my website. The team were courteous, efficient and excellent at understanding the needs of authors. We were able to work closely together to design a site that was elegant in design and easy to update, all delivered to a tight deadline.”

Helen Pearson, science journalist, author and communicator

“As soon as I started talking to Bookswarm about the feel that I wanted for my website I could tell that they were with me and understood what I was looking for. The resulting site is exactly what I had in mind and was achieved quickly and with the minimum of fuss. They were pro-active in making suggestions for things that I hadn’t considered and patient when I changed my mind. I cannot recommend them highly enough.”

Imogen Clark, author of Postcards From a Stranger

“Simon was highly organized and responsive throughout the process of building our new website. I felt he understood our needs very well and was helpful and encouraging in guiding us through the different stages of the process, making it all very easy. He was also flexible in responding changing timelines. We are delighted with the results!”

James Clement, Managing Director, Moonlight Publishing

“From the outset, Simon was clearly interested in my writing projects and asked questions that hit exactly the right note. He created an author website which reflects my taste and style and he gave very helpful guidance over what to include and the value of a newsletter, which took a little persuasion! I’m now thoroughly delighted with the look and the content of the site, which is easy to manage and has attracted many compliments. I’m now building my network and readership with confidence, proudly presenting my work on a professional platform that I can update at any time.”

Jane Austin, author

“Going to Simon to upgrade and redesign my website was a no-brainer. I’d seen the excellent sites he’d produced, and anyway knew him to be a kind, patient and incredibly knowledgeable professional. He just got what I was trying to achieve, so the process was very smooth and painless. I’m so delighted with my smart new site and the compliments I’m getting on it, and would recommend Bookswarm without hesitation.”

Janey Burton, Editor & Contracts Negotiator

“It was so straightforward and easy working with Bookswarm to design my website. They really listened to what I needed and kept my costs down. I especially liked that they love books too and seem to understand what writers and publishers are looking for.”

Jennifer Grigg, Publisher, Green Bottle Press

“Bookswarm have a strong understanding of the role websites play within the publishing industry and, specifically in my case, within the world of children’s fiction. They created a site that perfectly captured the playfulness of my stories, was easy to navigate, colourful and intelligently designed.”

Jo Simmons, author of the Pip Street books for children (Scholastic)

“The Bookswarm team are very professional, really know their technology and social media, and above all love books.”

Joanna Ellis, COO, The Literary Platform

“Bookswarm have been a pleasure to work with. They are highly creative, super-organised, and have an excellent understanding of how to run effective social media campaigns.”

Jodie Mullish, Senior Marketing Manager, Pan Macmillan

“It took me quite a while to step into a contract with another web designer. But, I am glad I did. With years of experience in the industry, Simon and his crew honed their communication and technical skills to a level that guaranteed they successfully translated my “I want” into a couple professional, market oriented, pleasing set of sister websites. Thank you for all the hard work and the perfect platforms for my stories.”

Joelle Izack

“I wanted a website to promote a set of fairly radical social ideas (which will feature some way ahead in a book I’m still writing). I thought this might be outside Bookswarm’s brief, but they’ve been very responsive and creative. Some basic ideas I had on shape and colour were worked up nicely. I’ve greatly appreciated their patience with a non-techy like me, their efficiency and general aplomb.  The result, I and others think, is fitting and attractive. I have no hesitation in recommending Bookswarm with enthusiasm.”

Jonathan Boswell, Author and Academic

“Before I commissioned Bookswarm to build my new website I was toying with doing it myself, after all I’m familiar with WordPress and I wanted something clean and simple.

If you are in the same position as this, then I urge you not to DIY. Simon and his team took my ideas and made them a reality quickly, efficiently and far better than I would have been able to. They enabled me to get on with my job while creating a site that is professional and of a very high standard. I also discovered that just because something looks simple, doesn’t mean it is easy to create – Bookswarm added a level of sophistication to the functionality that would not otherwise be available to me. I found the whole team efficient, friendly and approachable and I am delighted with the end result.”

Julia Garvey, founder, the marketing alliance

“I can’t thank you enough for Erich’s website. It is absolutely perfect! You really listened to what I wanted, and captured both Erich and his work. You managed to incorporate all the different elements and still keep it fresh and accessible. The publishers in the US love it. Thank you for making the whole process such a pleasure, and I would highly recommend Bookswarm.”

Karen Segal, Erich Segal literary estate

“A huge thank you to Simon and the team at Bookswarm for the new website – not only was there always a fast response on queries but they also created something attractive and easy to use – I could never have brought the idea to life without your professionalism. Thank you.”

Kay Hutchison, author of My Life in 37 Therapies

“I commissioned Bookswarm after seeing the other fabulous author websites they had designed and I also had a personal recommendation from another Macmillan author. Bookswarm made the whole process so easy, their prices are very competitive and the ongoing support is second to none. I recommend their services unreservedly.”

Kim Slater, author of Smart (Macmillan Children’s Books)

“Simon and the Bookswarm team are always a delight to work with. Receiving an email from them is usually the highlight of my work day! They helped me rebuild and redesign the Bloody Scotland website from the ground up as it sorely needed to be refreshed to accommodate our rapidly expanding audience. They were able to capture exactly what I envisioned and presented in my design brief, making the whole process incredibly fast, efficient, and pain free. Our online ticket sales saw a sharp increase after the website’s redesign and I have little doubt its improved aesthetics and accessibility had a hand in that. I constantly recommend Bookswarm to any client looking for a new or refreshed website and strongly recommend you do too.”

Laura Jones, Bloody Scotland

“I’d wholeheartedly recommend Bookswarm.  Simon is efficient, patient and communicative.  He did everything he said he would and more and I’ve got nothing but good things to say about him and his colleagues.  Perhaps most importantly, I didn’t get any sense that he was bored with the project and wanting to move on once the site was delivered but there was lots of tweaking to do.  I don’t think I’ve ever experienced that sort of start to finish service with an IT-type project before – or any other sort of project, for that matter.”

Lisa Kemmer, Sales and Operations Manager, Yale Representation

“Working with Simon and his team on our redesign was a joy from start to finish, and the experience isn’t over yet; knowing that they are there for additional support and advice is giving us the confidence to keep creating and improving on what was already an excellent showcase for our brands, and we look forward to many more happy and creative associations.”

Lucinda Whiteley, Creative Director at Novel Entertainment

“It was a huge relief to discover Simon and the Bookswarm team. Not everyone understands publishing folk or the nerdy need to make multiple fiddly text changes and get the heading hierarchies just right. Luckily for us bookish people, Simon is immensely patient and responsive. I’m so pleased I chose Bookswarm to redesign my site.”

Lucy Ridout, editor

“Such a painless process and I felt supported all the way through.”

Madeleine Reiss, author

“Simon exceeded all of my expectations. He quickly grasped the vision I had for my author website and took it to another level, both in terms of aesthetic and feature set. He was responsive from the get-go and added value at every step, from initial consultation to post-publishing technical support. Simon and the Bookswarm team are world class. I am confident that any writer hiring them would be well served.”

Mark H. Fitzpatrick, author of Made of Stars

“Bookswarm are an excellent agency resource for the book industry. They have a deep knowledge of the trade but crucially they also bring new learnings and tech ideas from other sectors to publisher projects, which allows the scoping to be collaborative and progressive.

They are extremely accurate with their costings and timings and this makes the work easy to budget, and the account management is as good as I’ve experienced at any agency of any size. I wouldn’t hesitate in recommending Bookswarm to anyone.”

Matt Haslum, Consumer Marketing Director, Faber

“We opted to completely overhaul our previous website and Bookswarm made the process very straightforward – particularly impressive considering we transferred a lot of content from the old site. They were happy to invest lots of time working with us on the design until we had things exactly right. We’re delighted with our new website and have had glowing feedback from our authors. The ongoing support has been great, too.”

Megan Palmer, Digital Manager and Administrator, Felicity Bryan Associates

“Simon is a pleasure to work with, and has a high level of tolerance for my high level of ignorance about IT.”

Michael Cowl Gordon, author of The Twelve Step Pathway – A Heroic Journey of Recovery

“Bookswarm were quick to understand the kind of look and the level of functionality I wanted for my website, and delivered it quickly and professionally. I’d highly recommend them.”

Michelle Harrison, author of the Thirteen Secrets trilogy (Simon & Schuster)

“What a great experience working with Simon. The entire process – from brief, to wireframes, to design images, to implementation – was beyond expectation. Best of all was he would work to what I asked for, but would also gently push back whenever he had a better idea.

I am delighted with the design and functionality of my new website, and I would definitely recommend his services. He is a consumate professional.”

Nathan Rose

“We had a fantastic experience working with Simon and the Bookswarm team. Simon was able to create a new website for our bookshop that now runs efficiently – and looks fantastic too! All our queries were answered, and Simon was incredibly helpful with launching our new site. We cannot recommend them enough!”

Olivia Rosenthal, Owner, Maldon Books

“Having designed me a stylish website, which is simplicity itself for me to maintain and update, Bookswarm have always been wonderfully speedy and a pleasure to deal with when I’ve needed some radical change making to the site’s structure or functions. I’d recommend them highly to any other writers or creative types who need a website and don’t want to know too much about what happens under the bonnet…”

Patrick Gale, author of Richard and Judy bestsellers Notes From An Exhibition and A Perfectly Good Man

“Such good grace! Even though we Aussies were slaughtering the Poms on the cricket pitch, Simon responded to our queries at all hours of the day and night, building an absolutely brilliant website and delivering it ahead of our very tight deadline.”

Peter Andrews, author, Überpreneurs (Palgrave Macmillan), with Fiona Wood

“It was a great pleasure to work with Bookswarm on my new website. Simon and his creative team understood exactly what I was looking for, responded quickly to my questions, gave excellent and clear advice, and showed endless patience when my own input was interrupted. The service was friendly, comprehensive and highly professional. I’m delighted with the results and would recommend them to any author or writer who wants the pain of creating a professional website taken away.”

Piers Ford, journalist, copywriter and trainer

“When my publisher informed me it was due time to establish an author webpage I was refereed to Bookswarm. And it was wise advice. Simon Appleby is top of the game. He understands authors and is well capable of capturing the spirit of them digitally.”

RA Williams, author of The Gift trilogy

“Redesigning my website was a very enjoyable experience right from the minute I sat down with the Bookswarm team. Truthfully, I can’t recommend Simon and the Bookswarm team highly enough.”

Raymond Khoury, New York Times Bestselling Novelist, author of The Last Templar (Orion)

“We are absolutely over the moon with our new website! It really is fantastic. A huge thanks to for all the time, effort and creativity that has gone into making this happen for us. It’s a fabulous showcase for our publishing, and just what we hoped for.”

Rick Jackman, Director and Co-owner at Illuminate Publishing

“I wanted to transform my website into something more playful and eye-catching. I had a fairly clear picture in my mind and sent Simon a fairly detailed brief. He was attentive and thorough and keen to interpret what I wanted. I love what he and his team have produced. The new website is fun, yet clean and professional and everything I imagined it to be.

Bookswarm was always efficient, prompt with delivery and patient in dealing with my queries. I will definitely use Simon and his team again.”

Sam Angus, author of historical adventure children’s novels including Solider Dog

“Bookswarm’s classy design has transformed my website. It looks great, is simple to navigate, and – vital for a non-techno like me – even easier to update.”

Saul David, Historian, Novelist and Broadcaster (Penguin / Hodder & Stoughton)

“Simon Appleby and the Bookswarm team immediately understood what I was looking for in an author website, and came up with a design and functionality that fully meets my needs.”

Shannon Selin, author, Napoleon in America

“We worked with Bookswarm to create the website for our new publishing company Swift Press and were delighted with the results. Simon is great to work with, the communication was always clear, punctual and thorough and we felt very supported throughout the build process and beyond. Highly recommend the Bookswarm team!”

Swift Press

“Working with Bookswarm on both the branding and website development of our new fiction imprint, Hoopoe, was both a pleasure and a breeze. The Bookswarm team understood our needs with least effort and promptly came back with ideas that were just what we were looking for but could not conceptualize ourselves. They combine technical experience with creativity, and love for books with a deep understanding of the publishing industry. You can’t wish for a more innovative, supportive, and responsive team!”

Tarek El-Elaimy, Marketing Manager for North America, The American University in Cairo Press

“Bookswarm … know how an author’s site needs to work. They know about books. They know about design. They know about websites. (And a whole load of other stuff). I am a very happy customer!”

Virginia Bergin, author of The Rain (Macmillan Children’s)

“Masters of the digital art, Bookswarm exceeded all my expectations and delivered an author website that everyone from readers and fans to industry insiders has raved about. I can’t recommend them highly enough.”

William Hussey, author of the Witchfinder Trilogy for young adults (Oxford University Press)