Project archive: Information architecture
The Quarto Group creates a wide variety of books and intellectual property products, with a mission to inspire life’s experiences. Produced in many formats for adults, children, and the whole family, their products are visually appealing, information rich, and stimulating. The Group encompasses a diverse portfolio of imprints and businesses that are creatively independent and expert in developing long-lasting content across specific niches of interest.
Bookswarm undertook the creation of a new information architecture and design for the Quarto website, before handing our designs over to their in-house development team for implementation. The new structure consolidates two previously separate websites, one of which was more trade-focused and one of which was more consumer-focused, bringing the content together into a new entity that’s much easier to explore and allows users to gain a full understanding of the range of imprints and titles that the Quarto Group has.