Client: American University in Cairo Press

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Hoopoefiction.com

Website for Hoopoe, the new fiction imprint of The American University in Cairo Press.

“Working with Bookswarm on both the branding and website development of our new fiction imprint, Hoopoe, was both a pleasure and a breeze. The Bookswarm team understood our needs with least effort and promptly came back with ideas that were just what we were looking for but could not conceptualize ourselves. They combine technical experience with creativity, and love for books with a deep understanding of the publishing industry. You can’t wish for a more innovative, supportive, and responsive team!”

Tarek El-Elaimy, Marketing Manager for North America, The American University in Cairo Press

Hoopoe

Brand development for The American University in Cairo Press’s new fiction imprint, Hoopoe. AUC Press has previously published acclaimed Arabic writers including the Nobel Prize-winning Naguib Mahfouz and Alaa al-Aswany. Hoopoe is their response to the surge in interest in new fiction writing from the Middle East. The new imprint will showcase groundbreaking literature from celebrated Arabic writers packaged and priced in a way that will better access that large new market of general readers.

“Other than their creativity and prompt responsiveness, Bookswarm’s strongest asset is their patience with clients like us, who keep suggesting new ideas and changes. With a team split between Cairo and New York, communication was very smooth, with time difference never being an issue. The final result for Hoopoe branding and website projects are proof of Bookswarm’s competence and commitment, and seeing Simon speak at London Bookfair confirmed we made the right choice.”

Basma El Manialawi, Marketing Manager, The American University in Cairo Press