Project archive: Branding
Our most recent projects are shown first
Elizabeth David Matters
Elizabeth David is probably the most influential food writer of the mid-to late twentieth century; her work, it can be argued, has changed the way we cook and, in general, the way we view food and drink today. This website is dedicated to her legacy, offering a platform to explore her work, life and the lives of her long list of friends.
Innermost Consulting
Andrew Saffron is one of the world’s leading culture change practitioners, whose high-challenge but engaging style has won him acclaim and awards. We created a new website for his business, Innermost Consultng, to support the publication of his business book, Better Culture, Faster. This included the creation of a new brand identity for Innermost.
“I’ve never seen anyone in this field, or related fields, move so quickly and with such expertise. We discussed ideas and they were executed. We discussed some more ideas, they were executed. We discussed tweaks and they were done.
AND Simon was an absolute pleasure to work with. I think the price was an absolute bargain!”
Andrew Saffron, author of Better Culture, Faster
DunnFogg
DunnFogg is a high-profile independent literary agency that specialises in quality and commercial non-fiction and fiction. Set up in 2021 by Ben Dunn and Jack Fogg, the agency represents numerous award-winning, bestselling and renowned writers and artists.
“Simon and Bookswarm are a joy to work with, providing a fantastic design, great support and clear communication, making it an extremely enjoyable and easy process, with the end result being a wonderful website.”
Ben Dunn, literary agent, DunnFogg
Hannah Sheppard Literary Agency (HS-LA)
HS-LA is a boutique agency run by Hannah Sheppard. Hannah puts authors at the heart of everything she does; from helping authors to develop their ideas for commercial success with expert, collaborative editorial work, to being their number one fan and shouting about their stories as loudly as she can – she is here to build careers that flourish.
We developed a new visual identify for HS-LA, which we then applied to a new website showcasing their clients and enabling online submissions.
“Working with Bookswarm has been an absolute pleasure. Simon and Susie have been brilliant, fully understanding the brief both on what I needed from the website, and on branding and design. They’ve been able to make really helpful suggestions and their experience working with publishing sites mean they already fully understood what was required. They made the whole process really easy and I feel confident keeping my website updated.”
Hannah Sheppard, founder, HS-LA
Henley Hall Press
Brand creation, website design and build for publishing startup Henley Hall Press, an independent publisher of thought-provoking non-fiction books, including current affairs, gardening and ecology.
Filotico Arts
Branding and website design for cultural consultancy and production company Filotico Arts.
Academy of New Zealand Literature
The Academy of New Zealand Literature / Te Whare Mātātuhi o Aotearoa is a writer-led initiative developed to help New Zealand’s active practitioners sustain themselves – creatively, intellectually, psychically, practically – through a writer’s life.
Bookswarm developed the brand identity for the Academy and applied it to new website that was designed to present a contemporary picture of the New Zealand literary scene.
Hoopoe
Brand development for The American University in Cairo Press’s new fiction imprint, Hoopoe. AUC Press has previously published acclaimed Arabic writers including the Nobel Prize-winning Naguib Mahfouz and Alaa al-Aswany. Hoopoe is their response to the surge in interest in new fiction writing from the Middle East. The new imprint will showcase groundbreaking literature from celebrated Arabic writers packaged and priced in a way that will better access that large new market of general readers.
“Other than their creativity and prompt responsiveness, Bookswarm’s strongest asset is their patience with clients like us, who keep suggesting new ideas and changes. With a team split between Cairo and New York, communication was very smooth, with time difference never being an issue. The final result for Hoopoe branding and website projects are proof of Bookswarm’s competence and commitment, and seeing Simon speak at London Bookfair confirmed we made the right choice.”
Basma El Manialawi, Marketing Manager, The American University in Cairo Press
Books from Scotland
BooksfromScotland showcases the best books of Scottish interest around, including the latest children’s, fiction and selected non-fiction titles, as well as titles from publishers based in Scotland.
Bookswarm developed a new Books from Scotland brand identity and a new website to showcase the Scottish titles, as well as developing a technical strategy to help easily identify which titles should include, based on processing of bibliographic data from Nielsen.
Green Bottle Press
Brand design and web development for startup poetry publisher Green Bottle Press, which aims to publish work that is unusual and deserves representation but might not appeal to the more established presses.
“It was so straightforward and easy working with Bookswarm to design my website. They really listened to what I needed and kept my costs down. I especially liked that they love books too and seem to understand what writers and publishers are looking for.”
Jennifer Grigg, Publisher, Green Bottle Press
Shannon Selin
Responsive website design for Shannon Selin, Canadian author of historical novel Napoleon in America. We also created a logo for Shannon to use on her business cards and on the books themselves.
“Simon Appleby and the Bookswarm team immediately understood what I was looking for in an author website, and came up with a design and functionality that fully meets my needs.”
Shannon Selin, author, Napoleon in America
Three Hares Publishing
Brand creation and website design for startup publishing house Three Hares.
Publishing Connections
Brand development and website design for new global publishing consultancy founded by Alistair Burtenshaw.
“Simon is a pleasure to work with, creative, entrepreneurial and deeply knowledgeable about digital media in the books and publishing sector, Simon’s friendly manner, wise advice and holistic approach helped ensure that his business delivered great solutions for our online needs and made the entire project seamless from start to finish. I would highly recommend Bookswarm.”
Alistair Burtenshaw, Director, Publishing Connections
Patrician Press
Branding and website design for startup independent publisher
