Project archive: Branding
The Academy of New Zealand Literature / Te Whare Mātātuhi o Aotearoa is a writer-led initiative developed to help New Zealand’s active practitioners sustain themselves – creatively, intellectually, psychically, practically – through a writer’s life.
Bookswarm developed the brand identity for the Academy and applied it to new website that was designed to present a contemporary picture of the New Zealand literary scene.
BooksfromScotland showcases the best books of Scottish interest around, including the latest children’s, fiction and selected non-fiction titles, as well as titles from publishers based in Scotland.
Bookswarm developed a new Books from Scotland brand identity and a new website to showcase the Scottish titles, as well as developing a technical strategy to help easily identify which titles should include, based on processing of bibliographic data from Nielsen.
Brand development for The American University in Cairo Press’s new fiction imprint, Hoopoe. AUC Press has previously published acclaimed Arabic writers including the Nobel Prize-winning Naguib Mahfouz and Alaa al-Aswany. Hoopoe is their response to the surge in interest in new fiction writing from the Middle East. The new imprint will showcase groundbreaking literature from celebrated Arabic writers packaged and priced in a way that will better access that large new market of general readers.