The Guardian on Saturday 1st October featured an Independent Bookshops Directory and a free Love Your Indie loyalty card. These special cards offer holders a 20% discount on their first purchase at any one of the retailers participating in the scheme.

Bookswarm devised the mechanics of the scheme and designed and built the website as well as all of the promotional materials – posters, bookmarks, window stickers and web banners.

www.loveyourindie.co.uk