Bookswarm and Aimer Media deliver Guru apps for Octopus

As part of our consultancy enagement with Octopus Publishing Group, and working with app developers Aimer Media, we are proud to be able to showcase the Guru apps: My Pilates Guru and My Yoga Guru. These free apps, developed for iPad and iPhone, are designed to accompany the books of the same name and have been created as an integral part of the experience of learning Pilates or Yoga.

Using the apps, the user can search and browse exercises, view step-by-step photography for each exercise and add exercises to their own custom exercise plans. They can also track their acitivity levels so they know what level of difficulty they are achieving and what parts of their body will benefit the most.

As well as being released for the UK market, an initial batch of five co-edition publishers have also contracted for the books and apps in their own languages and some of these have already launched, with the remainder following on soon.

Search My Yoga Guru or My Pilates Guru on the app store to download the apps today.

If you have books that would make good apps, or need apps as an integral part of your publishing strategy, get in touch.

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