Earlier this week Bookswarm’s Simon Appleby presented to an audience of over 100 Scottish publishers on the subject of Effective Digital Marketing for Independent Publishers at the Publishing Scotland Conference, held in conjunction with the Bookseller’s Association. In a well-received 35-minute talk he showed a rapid-fire succession of affordable digital campaigning ideas using a range of available tools; he also looked at some of the features of successful author and publisher websites, and discussed the value of HTML 5 to presenting long-form content digitally, which should be of great interest to publishers.

Here are some highlights from the Twitter coverage:

You can download Simon’s presentation in PowerPoint format (.pptx) – but please note as it contains lots of images and some videos it’s 109MB and may take a little while to download.

The conference also featured keynotes from Jamie Byng and Stephen page, breakout sessions for publishers and booksellers, market data and analysis, a panel chaired by Bookseller editor Philip Jones and much more.

Photo credit: Sandy Young Photography