Bookswarm’s Simon Appleby was at the University of Stirling recently as a guest speaker, addressing students on the MLitt in Publishing Studies course on the many ways publishers can make effective use of digital media for promoting their books, including thoughts on effective author and publisher websites and the potential of HTML5. He also shared a brief summary of his rather unconventional route in to working in the book publishing world.
The Stirling Centre for International Publishing and Communication was established in 1982, and has since developed a global reputation for its postgraduate degrees in publishing, its research activities, and its industry links.
Focusing on book, magazine, journal and digital publishing, the Centre trains the publishers of the future, provides opportunities for those currently working in the industry to reflect on their professional practice, and through its research, critically analyses the past, present and future of the publishing.
The whole session was live-tweeted, with the Tweets below giving just a small flavour of the afternoon!
— Saraband Books (@SarabandBooks) November 6, 2014
Appleby: publishers can't compete with mkg budgets of Disney etc. Leverage the assets which exist (illustrations?); target parents #stirpub
— StirPublishing (@stirpublishing) November 6, 2014