Simon will be appearing on a London Book Fair panel to talk about Successful Social Media Strategies, taking place at Author HQ on 13th Apr 2016, from 09:45 to 10:30.
Social media gives authors the power and ability to connect directly with their readers in a way that is fundamentally changing the way they buy books. But how can authors make the best of the opportunity? This session will cover the do’s and don’ts for authors looking to build a platform for themselves and their books on social media, as well as provide an overview of how publishers are working with their authors as well as engaging with consumers. It will also provide top tips on how authors can maximise their own social media presence. It will also cover what makes a good author website, the importance of website design and branding, and practical advice such as what platforms to use, keeping to budget – and what to do once your website is up and running.
Simon will be offering thoughts on the importance of author websites as a base for social media marketing, and giving some insights into successful content marketing strategies used by some of Bookswarm’s clients. Simon is the founder and Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in the world of books. We have extensive experience in website design and development and have delivered author websites for a wide range of writers including Stephen King, Patrick Ness, Penny Vincenzi, Simon Scarrow, Marcel Theroux, Clare Furniss, Hanif Kureishi, Katy Birchall and Marcus Chown.
Appearing with Simon will be Will Rycroft, Community Manager for Vintage, part of the Penguin Random House empire. Will worked as an actor for 20 years before following his passion for literature. After seven years writing about books online he became the Community Manager at Vintage where he creates and commissions web and social media content. He is constantly looking for new and exciting ways to engage readers, wherever they are, and likes nothing more than pressing the right books into the right reader’s hands.