Michael Cordy

“When my new book was being published, I realised my old website was embarrassingly outdated and required an overhaul. I approached a number of web developers not sure what I was looking for. Most were quick to show how slick they could make my website using AI and a host of other impressive tools without bothering to determine what I actually wanted or, more importantly, needed.

Then I met Simon Appleby of Bookswarm who was recommended by my publisher, Penguin Random House. Simon started with the brief, challenging me to explain why I needed a website, what other sites I admired and what I wanted mine to do.

Simon is experienced, direct, patient and a good teacher, which means you not only get the website you need but also the confidence to update it yourself- although his team’s always on hand if you need help. Compared to other developers I’ve dealt with, Simon’s good value, too. I highly recommend him.”