As part of the London Book Fair’s busy programme of author events, Byte The Book packed out the English PEN Literary Salon for a panel on digital promotion. Chaired by Byte founder Justine Solomons, the discussion saw Bookswarm’s Simon Appleby, marketing mentor and confidence coach Kelly Weekes and Mark Stay of The Bestseller Experiment Podcast take to the stage to talk about how authors can best be themselves online.

All photos courtesy of Byte The Book.