News

At Bookswarm, we are committed to transparent and ethical practices in all our design and development projects. As artificial intelligence technologies evolve, we want to clearly outline our policy regarding the use of AI in our deliverables and processes. This policy...

We're excited to be doing a new online event with our friends at Byte The Book next month. On the 18th of March, at 1pm, Simon will be in converstion with Kelly Weekes about the role of author websites in the current publishing environment: Do you still need an author...

It's that time of year again - London Book Fair is almost upon us, and Simon will be walking the halls of Olympia as always (for the first two days). If you would like to arrange a meeting, please just contact us. Image credit

Wishing all our clients and collaborators best wishes for the holiday season!As a bit of fun, the image you see above was generated by Google's Gemini AI with this prompt: Create a cartoon-style image of a web developer hard at work, coding a website. It's late at...

With the exodus from X gathering pace (Bookswarm left a while ago), it seems like Bluesky is the new social network that people are joining to try and get the exerience they used to have on Twitter. So we've joined in! Please do follow us and say hello: Follow...

We are pleased and proud to have been nominated for the IPG Services to Independent Publishers Award at the IPG's Independent Publishing Awards 2024. We are one of four nominees for the award this year. Here's the full list of citations.Bookswarm is nominated for its...

Another year, another London Book Fair - and what a London Book Fair it was! Definitely the busiest I can remember for many years. While the compressed nature of the venue probably contributes to the level of buzz, there's no doubt that it felt very high-energy and...

Byte the Book's first live event of 2024, sponsored by Bookswarm, took place last week. A panel discussion explored the booming world of audiobooks and podcasts. Industry experts highlighted the increasing popularity of immersive storytelling and the potential of...

I've recently become fascinated by the concept of the "enshittification" of social media - because it puts a name on a process that I've intuitively understood was happening for a long time, even before Elon Musk bought Twitter and started running it into the ground....

Join a panel experts, including Bookswarm's Simon Appleby, as we explore the latest developments in book marketing We’ll examine: How AI can revolutionise marketing for authors and publishers Using podcasts and other collaborations to enhance your reach The changing...

Bookswarm are proud to be an active member of the Independent Publishers Guild (IPG) and pleased to share with our publisher clients a special deal to welcome you to this superb community. The IPG is the UK’s biggest and best publishing network, with more than 600...

Twitter launched in 2006, and I can remember having arguments with colleagues about whether it was a meaningful new communications medium or just a way for people to share inane details of their daily lives. Clearly, although it's not the world's most heavily used...

Yes, I'm at it again - seeking sponsorship for my second marathon, once again running to raise funds for Macmillan Cancer Support. Find out more at my JustGiving page

As part of the London Book Fair’s busy programme of author events, Byte The Book packed out the English PEN Literary Salon for a panel on digital promotion. Chaired by Byte founder Justine Solomons, the discussion saw Bookswarm’s Simon Appleby, marketing mentor and...

Simon will be on the panel for an event at this year's London Book Fair. It's at 5:15 on April 19, 2023, in the English PEN Literary Salon, and has been organised by our friends at Byte The Book. Join Simon and a panel of other experts as we give advice on what...

We're delighted to say we've been shortlisted for the IPG's 2023 Independent Publishing Awards. We won the Services to Independent Publishers Award in 2021, and we're chuffed to be on the shortlist again this year. The judges said: Bookswarm has powered many...

We're proud to be sponsoring the first Byte The Book of 2023, marking a return to in-person events after years of online events caused by the pandemic. The event is called Write Now: How can you be a successful author in the 21st century? Here's some more info: This...